Essay --

Executive SummaryAir Asia, is the market leader of low cost carriers in Asia, indicate on the subtle record of bringing for innovative concept into the business. Air Asia is a low cost carrier that keeps position in the worlds records. Strategic prudence has played a rouge role in successfully of numerous business institutions in the world of many airlines including Air Asia. There are many parts in this report such as company background, hit the books analysis, target market, monitoring and evaluation, marketing mix, and budget. So as to make more lolly for Air Asia, a marketing strategy has been planned to have a better growth throughout this marketing action plan in the abutting future. Lists of dishearten and ContentFigures/ Tables PagesFigure 1 Competitive of Air Asia..5Figure 2 The Strategy Clock of Air Asia......10Figure 3 Product flavor Cycle of Air Asia...12Table 1 Product and Services of Air Asia.6Table 2 Competitors of Airasia.................................................................................................7Table 3 Strength and Weaknesses of Competitors........8Table 4 SWOT Analysis of Air Asia.........9Table 5 Marketing Action Plan of Airasia...............................................................................14Table 6 Budget of You fly I fly of Air Asia..15Table of Contents PageExecutive Summary..1List of Figures and Tables.........2Table of Contents... ... low-income and medium-income group because of them do not have so much bills to buy an expensive ticket to travel, so that Air Asia promote this plan to let more people can have a chance and go travel with this promotion plan.There are some alternative plans for the marketing action plan such as game plan. Air Asia provides constituency good help to places they want or need to go to as well as at an equitable and forecast price. As well as the p rice is ostensibly a significant element driving the marketplace, it is definitely not the only one. It will not be our aim though we may occasionally terminal price on the market competitors. Nor will we look for to be the highest priced, either a reasonable fare basis, perspicuity, and equitable linked with good service and great expediency than furnished elsewhere, be going to be our guiding principles (Svala, 2013).